Year 5 - Final Goal
Mission Accomplished
Reaching 1M+ users with optimized efficiency and market dominance
Goal Achieved
0+
Total users reached
Final Budget
₹0 Cr
Year 5 investment
Optimized CAC
₹0
Lowest CAC achieved
Efficiency Gain
0%
CAC improvement
Year 5 User Acquisition
Final year channel performance with organic growth focus
Complete 5-Year Journey
Cumulative user growth and CAC optimization over time
Goal Achievement Status
Performance vs targets across key metrics
Mission Accomplished - Key Takeaways
1M+ Users Achieved
Successfully reached 1M+ users, establishing Pocketful as a major player in India's discount brokerage market.
Organic Growth Dominance
SEO and referrals became primary drivers with 200,000 users at ultra-low CACs, ensuring sustainable growth.
CAC Optimization Success
Reduced average CAC from ₹600 to ₹160, achieving 275% improvement in acquisition efficiency.
Market Leadership
Established strong brand presence and market position, ready for next phase of growth and expansion.