Channel Definitions

Comprehensive breakdown of all acquisition channels and their sub-categories

Referrals
CAC: ₹100-200
Word-of-mouth marketing where existing users invite friends and family to join the platform through various referral mechanisms

Sub-Channels

Monetary App Referrals
Organic Referrals
Influencer Referrals
AP (Affiliate Program) Referrals
No AP Referrals

Expected CAC

₹100-200

Cost per acquisition

Scalability

High - viral potential with network effects

Digital Ads
CAC: ₹300-500
Paid advertising campaigns across major digital platforms to reach targeted audiences with precision

Sub-Channels

Facebook Ads
Google Ads

Expected CAC

₹300-500

Cost per acquisition

Scalability

High - unlimited budget scaling potential

Influencers
CAC: ₹250-350
Partnerships with finance content creators and social media personalities across multiple platforms to promote the platform

Sub-Channels

YouTube Influencers
Twitter (X) Influencers
Telegram Influencers
Instagram Influencers

Expected CAC

₹250-350

Cost per acquisition

Scalability

Medium - limited by influencer availability

Colleges
CAC: ₹200-400
Campus-based marketing through student organizations focused on finance and investment education

Sub-Channels

College Finance Clubs
Finance Societies
Student Investment Clubs

Expected CAC

₹200-400

Cost per acquisition

Scalability

Medium - limited by number of colleges and students

Offline Marketing
CAC: ₹800-1200
Traditional advertising methods across various physical media channels to reach mass market audiences

Sub-Channels

Auto Ads (Vehicle Advertising)
Metro Ads (Public Transport Ads)
Newspaper Ads
Flyers
Holdings (Billboards/Static Ads)

Expected CAC

₹800-1200

Cost per acquisition

Scalability

High - can reach large audiences but expensive

Partnerships
CAC: ₹400-600
Strategic alliances with financial technology companies and finance-related platforms to cross-promote services

Sub-Channels

Fintech Partnerships
Finance-Related Apps & Websites
IPO Apps
Mutual Fund (MF) Apps
Stock Market-Related Websites
Money Management Apps

Expected CAC

₹400-600

Cost per acquisition

Scalability

Medium - depends on partnership opportunities

Channel Strategy Overview

Low-Cost Channels

Referrals and Colleges offer the lowest CAC with high viral potential. These should be prioritized for sustainable, cost-effective growth.

Scalable Channels

Digital Ads and Offline Marketing can scale quickly with increased budget, making them ideal for rapid user acquisition phases.

Strategic Channels

Influencers and Partnerships focus on targeted audiences and long-term brand building, supporting overall acquisition efforts.

25

Total Sub-Channels Across All Categories