Year 2 Strategy
Scaling & Optimization
Accelerating growth to 200,000 users with improved efficiency
Target Users
0
New acquisitions
Budget
₹0 Cr
Total investment
Average CAC
₹0
Cost per user
Growth Rate
0%
From Year 1
Year-over-Year Growth
Comparison between Year 1 and Year 2 performance
Year 2 Key Achievements
Referral Program Success
Referrals became the top acquisition channel with 60,000 users at just ₹180 CAC, proving the power of word-of-mouth marketing.
CAC Optimization
Reduced average CAC from ₹600 to ₹400 through channel optimization and improved conversion rates.
Partnership Launch
Successfully launched partnership channel, acquiring 5,000 users and establishing foundation for future B2B growth.
Scale Infrastructure
Built scalable systems and processes to handle 4x user growth while maintaining service quality and user experience.