Key Strategies for Each Channel

Detailed execution strategies to maximize ROI across all acquisition channels

Referrals
Strategic Focus
Tactical approaches to maximize user acquisition and minimize CAC

Offer ₹100-500 cash/reward per successful KYC referral

Gamify with leaderboards (top referrers get bonuses)

Create tiered reward system for multiple referrals

Implement social sharing features for easy referral tracking

Digital Ads (Meta/Google)
Strategic Focus
Tactical approaches to maximize user acquisition and minimize CAC

Target: 'Discount brokerage', 'Free equity delivery', 'Low brokerage charges'

Lookalike audiences (similar to Zerodha/Groww users)

A/B test ad creatives focusing on cost savings

Retargeting campaigns for incomplete KYC users

Influencers
Strategic Focus
Tactical approaches to maximize user acquisition and minimize CAC

Sponsor 3-5 finance creators across platforms

CPA model: Pay per verified KYC user

Focus on YouTube + Instagram + Telegram + Twitter

Create exclusive promo codes for tracking

SEO & Organic Content
Strategic Focus
Tactical approaches to maximize user acquisition and minimize CAC

Publish 'How to invest in stocks for beginners'

Optimize for long-tail keywords

Create comparison pages vs competitors

Build backlinks through guest posting

Colleges
Strategic Focus
Tactical approaches to maximize user acquisition and minimize CAC

Recruit finance club members to promote Pocketful

Reward: cash, internships, certificates

Host investment workshops and seminars

Partner with business schools for case studies

Offline Marketing
Strategic Focus
Tactical approaches to maximize user acquisition and minimize CAC

Launch after hitting 100K users

Mix of TV, radio, auto ads, metro ads

Focus on newspapers and flyers in tier-2 cities

Create memorable brand campaigns

Partnerships
Strategic Focus
Tactical approaches to maximize user acquisition and minimize CAC

Banks: Offer Pocketful as trading partner

Fintech apps: Embed Pocketful signup links

Corporate partnerships for employee benefits

Integration with financial planning apps

Events/Webinars
Strategic Focus
Tactical approaches to maximize user acquisition and minimize CAC

Host regular investment education webinars

Participate in fintech conferences

Organize local meetups in major cities

Partner with industry experts for credibility

PR (Media Coverage)
Strategic Focus
Tactical approaches to maximize user acquisition and minimize CAC

Target business and finance publications

Share company milestones and achievements

Position leadership as industry thought leaders

Leverage customer success stories

Success Metrics & KPIs

User Acquisition
  • • Monthly new user registrations
  • • KYC completion rate
  • • Channel-wise conversion rates
  • • User activation metrics
Cost Efficiency
  • • Customer Acquisition Cost (CAC)
  • • Return on Ad Spend (ROAS)
  • • Channel-wise cost per conversion
  • • Budget utilization rates
Quality & Retention
  • • User lifetime value (LTV)
  • • First trade completion rate
  • • Monthly active users
  • • Customer satisfaction scores

Implementation Priority

Phase 1: Foundation (Years 1-2)
  • • Launch referral program with gamification
  • • Scale digital ads with lookalike audiences
  • • Partner with 3-5 key influencers
  • • Begin SEO content creation
  • • Establish college partnerships
Phase 2: Scale (Years 3-5)
  • • Launch offline marketing campaigns
  • • Expand partnership network
  • • Increase event and webinar frequency
  • • Implement comprehensive PR strategy
  • • Optimize all channels for efficiency