Year 3 Strategy

Mass Market Expansion

Breaking into mainstream with 450,000 users and offline presence

Year 4 →

Target Users

New acquisitions

Budget

₹0 Cr

Total investment

Average CAC

₹0

Cost per user

Cumulative Users

Total user base

Cumulative User Growth

Total user base growth trajectory through Year 3

Year 3 Strategic Milestones

Offline Marketing Launch

Successfully launched offline marketing campaigns including TV, radio, and metro ads, reaching 20,000 new users and building mass market awareness.

Referral Optimization

Further optimized referral program with CAC dropping to ₹150, making it the most cost-effective channel while scaling to 90,000 users.

Partnership Expansion

Scaled partnership channel to 15,000 users with improved CAC of ₹450, establishing strong B2B relationships for future growth.

Brand Recognition

Achieved significant brand recognition milestone with 700,000 total users, positioning Pocketful as a serious competitor in the discount brokerage space.