Year 4 Strategy
Market Leadership
Establishing dominance with 750,000 users and brand recognition
Target Users
0
New acquisitions
Budget
₹0 Cr
Total investment
Average CAC
₹0
Cost per user
Cumulative Users
0
Total user base
User Acquisition by Channel
Year 4 channel performance with balanced growth
4-Year Growth Progression
User growth and CAC optimization over time
Year 4 Strategic Achievements
Market Leadership Position
Achieved 750,000 users, establishing Pocketful as a major player in the discount brokerage market with significant brand recognition.
Offline Marketing Success
Scaled offline marketing to 50,000 users with improved CAC of ₹800, successfully building mass market awareness.
PR & Events Launch
Successfully launched PR and events channels, acquiring 20,000 users combined while building industry credibility and thought leadership.
Referral Program Maturity
Referral program reached peak efficiency with 100,000 users at ₹120 CAC, demonstrating strong customer satisfaction and loyalty.